How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleCoachella Went After a Nonprofit Behind an STD Awareness—and Missed a Big...
Even by Southern California standards, the traffic jam created by motorists heading home from the Coachella Valley Music and Arts Festival is notorious. In the hours after the annual concert's end,...
View ArticleThese Rising Creatives Won U.S. Cannes Young Lions Competition
The U.S. Cannes Young Lions Competition has its newest set of winners hailing from TBWA\Chiat\Day LA, Weber Shandwick, Initiative and FCB New York. The 2024 winners will represent the U.S. in the...
View ArticleThe Garage Podcast: The Future of Media Through Optimization and...
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing from Albertsons Media Collective, The...
View ArticleSqueezing Innovation: CEO Monica McGurk’s Fresh Take at Tropicana
Tropicana, known for its premium orange juice, stands as a beacon of leadership and innovation in the beverage industry. Balancing a rich heritage with modern consumer demands, Tropicana is dedicated...
View ArticleTechMagic Podcast: The Promise and Caveats of AirChat
On this week's episode of TechMagic, host Cathy Hackl and guest host Lee Kebler discuss AirChat, a new social audio app. AirChat uses voice transcription to turn your voice into a text note. Kebler...
View ArticleOgilvy Names Rafael Rizuto Chief Creative Officer for North America
The creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of advertising...
View ArticleHeineken’s Key to Customer Data Insights? Gen AI Chatbot
Heineken is the latest brand getting comfortable with generative AI chatbots. The brewer has integrated a gen AI chatbot into its cloud platform, KIM (Knowledge and Insights Management), letting...
View ArticleHere’s My Beef With Ad Agencies
If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I mean, let's call a spade a spade--it's broken. Outdated. And in desperate need of a shake-up....
View ArticleNetflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad...
Netflix is surprisingly upfront about its upfront plans. The company is set to make its second upfront presentation this May, and in an earnings call today, Netflix's leaders explained exactly what to...
View ArticleInside Heineken’s 22-Year Partnership With Coachella, ‘Gen Z’s Super Bowl’
On a recent sweat-soaked Sunday night at Coachella, Lupe Fiasco was headlining a raucous Heineken House show, proving there's plenty of appetite for rap at the festival best known for pop, indie and...
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